Fitness on the move

Help your business traveller find fitness time

A few decades ago your average road warrior ended his day with cocktails and a hearty steak dinner. Today’s business travelers are more diverse, more female and they are trying harder to juggle work, leisure, family-time and staying fit. Of course, these health-minded individuals also expect fitness integrated into their accommodations.

Text: Laura Myers // FOTOS: iStock

Whether or not you have a fitness center on-site, you can integrate the following ideas into your property. When guests inquire about fitness amenities, your staff should take note and follow up with information tailored to their preferences. Combine this service with a complimentary bottle of water, towels and a logo tote if they need to go off-site for fitness.

The front desk and concierge staff are the go-to representatives, and need to stay abreast of local fitness offerings for their guests.

Fast facts

Percentage of business travelers who visit a hotel gym during their stay:

Millennials          18–34 yr. olds         46%

Gen Xer               35–54 yr. olds         41%

Baby-Boomers      55+ yr. olds            38%

 

Source: Smart meetings

Whether or not you have a fitness center on-site, you can integrate the following ideas into your property.  When guests inquire about fitness amenities, your staff should take note and follow up with information tailored to their preferences.  Combine this service with a complimentary bottle of water, towels and a logo tote if they need to go off-site for fitness.

The front desk and concierge staff are the go-to representatives, and need to stay abreast of local fitness offerings for their guests.

Run, bike, repeat

Be creative! Start with the local tourism office for information and tips. Take advantage of your fitness mavens on staff!  You can utilize their expertise to create guides for a run, hike or bike tour.  Providing maps with loops of varied distances which indicate locations, trails and parks will help your guests find their way. Offer bicycles and helmets. Choose routes that are safe for solo female excursions. Trending in larger cities, like New York and London, are city running tours. Running guides provide a tour of the city’s sites at varied running paces, distances and time slots.http://www.cityrunningtours.com/nycpersonalizedtours. Research available Meetup group activities near your property, and provide guests with locations, dates and times.

Hotel room workout

The in-room HDTV is the perfect medium to offer quick, targeted workout videos.  A diverse list of modules provides many exercise choices for your guests.  Often travelers prefer to use their own fitness apps on their smartphones. In this case, supply them with soft workout equipment such as: mats, resistance bands, foam rolls, exercise balls or hand weights. https://www.fitnessondemand247.com. Exhausted guests will appreciate a wellness experience geared toward relaxing and unwinding. The HDTV modules could include stretching, yoga, mindfulness meditation, calming audio tracks and nature sounds.

Promote and outsource

Promote all your on- and off-site fitness offerings, include activities, prices and schedules on your website.  Your business traveler has no time to research all these details.  Consider including a short video or moving GIF photos with a trainer demonstrating exercises e.g. HIIT (High-intensity interval training), yoga or any other current fitness trend.

Your local tourism office can assist in developing an inventory of fitness possibilities.  Develop partnerships with nearby gyms, yoga centers, spas, tennis/squash courts and climbing/bouldering centers. Negotiate a discount for your guests. Contract with personal training coaches. They offer a variety of fitness styles and can bring equipment.

[Translate to Englisch:] Market Topics

  • When a hotel is better than an office

    The increase in business trips means that the market has to offer more varied structures, as well as...

    go to article
  • "Attractive, good and clean"

    Comfortable beds, a nightcap at the bar, breakfast in the room and a late checkout – after tough...

    go to article
  • to top