Since the turn of the century there has been a marked increase in the demand for smaller, individual hotels with a relaxed ambience. As a result, 20 major hotel chains have now established boutique hotels. But small hotels also benefit from the effective marketing and are designing their rooms accordingly.
text: Laura Myers, Stefan Wagner // photography: istock
It can be tedious and time consuming to develop corporate customers. Companies are moving toward outsourcing their hotel procurement; thus, hoteliers need to streamline their approach. HRS’ extensive network books your property on public apps, corporate apps, and online travel agencies with GDS. As a hotel partner of HRS you gain exclusive access to this extremely lucrative target group. Over 3,000 global corporations rely on HRS to match the perfect property with their personnel, e.g. Siemens, SAP, China Mobile, Toyota, Fiat, Pfizer, Alibaba and Panasonic. The HRS Marketplace proactively matches a corporation’s needs with select properties. Enjoy use of a transparent platform that connects you to international corporations and reduced rate negotiation, and win more RFPs with HRS rate-finding expertise.
Introducing HRS Solutions! For individual properties, it is the ideal business outsourcing platform for delivering end-to-end solutions for you and your customers. HRS Solutions offers you the entire hotel booking supply chain: from digitization, hotel procurement, rate negotiation, and continuous analysis of hotel programs.
The Empty room nights are hoteliers’ worst nightmare but you can avoid lost revenue during low occupancy periods. HRS deals and campaigns enable hotels to proactively target the last-minute, budget minded travelers. HRS will advise you on types of limited offers and booking periods that will attract these last-minute deal seekers. Through its’ diverse set of networks, your property’s offer is immediately distributed. Once the last-minute offer has been booked, the reservation is guaranteed and secured. A happy, well rested new guest equals repeat business!
One of the strongest markets, the MICE segment (meetings, incentives, conferences, and exhibitions), is your cash cow - one in every three overnight stays is MICE related. Travel managers demand digitized, standardized solutions as their time is valuable. HRS Meeting Solutions connects you with MICE booking inquiries. Your data is integrated into the HRS conference portal, and a standardized online inquiry of the RFP is filled out by the meeting planner. Criteria are then matched with the available hotels and offers can be compared immediately. When your hotel meets the criteria, the meeting planner can request an offer from you. HRS minimizes competition (maximum of four hotels per RFP). It ensures a higher conversion rate (page views versus bookings) and a better chance of securing a MICE group, thus saving you significant time and effort!
Did you know … that 94 percent of business travelers expect digital services? Becoming digitized does not need to break your bottom line. HRS Smarthotel is a service technology managed through a Bluetooth interface. It includes express check-in and check-out, mobile payment, digital door opening and personalized offers to the guest for extra services during their stay. Guests appreciate a home-away-from-home experience, so give a warm welcome with Smarthotel! You can personally greet your guests by name and proactively respond to any requests prior to check-in. A stable WiFi connection and an iPad at reception are required to use these services. Additionally, there are digital guest packs and post-stay marketing to complement the service. HRS also offers a free smartphone app allowing guests to check availability and book their reservations. As digital service delivery saves time, you will see the ROI in repeat guest business.