Accor and HRS Sign Multi-Year Strategic Agreement

Access the most competitive rates, flexible terms: Accor and HRS, the leading Global Hotel Solutions end-to-end technology provider in business travel, have entered into a multi-year strategic agreement and are creating additional value for business travelers from now on.

PRESS RELEASE | Cologne, 18 November 2019

HRS, the leading Global Hotel Solutions end-to-end technology provider in business travel, announced the signing of new multi-year agreement with Accor. The new contract represents a milestone for HRS and the prominent global hotel group, as HRS leads the effort to create a new model for corporate accommodation. Under terms of the agreement, HRS’ growing roster of global corporate clients will make use of enhanced direct connect technology to access the most competitive rates and flexible terms from Accor properties across the spectrum of hotel categories.

Business travelers who are members of Accor’s loyalty programs, Le Club AccorHotels (which will be enhanced by the end of the year under the new name of ALL- Accor Live Limitless) also see value from this deal, as they can gain points and rewards when booking via HRS corporate channels.

HRS now works with more than 3,000 multi-national companies - including one-third of the Fortune 500 global list - on hotel procurement, transient, group and meeting bookings and innovative payment solutions.

In April, Forbes Travel Guide presented Accor brands with 51 awards across its portfolio, focused on Accor’s four-and five-star properties in multiple countries. Accor, which has 4,900 hotels in 110 countries, is growing where business travel is on the rise: the brand has 1,153 new properties in its pipeline, 78 percent in emerging markets and more than half in the Asia/Pacific region.

“HRS has made tremendous strides in expanding its direct relationships with the multi-national and regional corporations Accor seeks to grow volume with,” said Markus Keller, Senior Vice President of Global Sales for Accor. “Their data-driven mindset increasingly marries with our approach to working with corporations, and we’re confident that this newly-defined level of engagement with HRS will help drive valuable business travelers to our hotels around the world.”

“Accor’s focus on adding quality four- and five-star properties in emerging markets only accentuates their leadership status, particularly in Asia/Pacific, Africa, Europe and South America,” said Robert Hornman, Senior Vice President of HRS EMEA. “Beyond working more cohesively during the hotel sourcing process, we leverage our direct connect pipeline with Accor to drive more efficient sharing of Accor’s rates, amenities and corporate-friendly contract terms to managed travel programs and business travelers.”




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