The Lemon Tree success story

Surrounded by hi-tech businesses in the heart of Hyderabad, Lemon Tree Premier has a fruitful cooperation with HRS.

Text: Paul Wheatley // FOTOS: Lemon Tree, Hyderabad

Located in the heart of the Hyderabad, the capital of the southern Indian state of Telangana, Lemon Tree Premier has the likes of Deloitte, Dell, IBM and Google as neighbours. The hotel has been working with HRS for more than four years now, said Abhijeet Ausekar, Director of Sales-Hyderabad Region, and he’s delighted with the results of their fruitful partnership.

Ausekar explained that Lemon Tree Hotels only opened its first hotel in May 2004, and that first was a modest affair of 49 rooms. Just a decade and a half later, the company had soared ahead of most of its competitors to become the third largest hotel chain in the whole of India. By 2019, it had no fewer than 57 hotels in 34 cities, and that comes in at around 5,800 rooms, and more than 5,000 employees … and counting. It seems more are already in the Lemon Tree pipeline.

HITEC City

Opened in 2010, Lemon Tree Premier is perfectly located in an area known as the Hyderabad Information Technology Engineering and Consultancy City (HITEC City), an area of Hyderabad that is home to various modern businesses and industries: from information technology to engineering to biotechnology. An early focalpoint was the Cyber Towers structure, which houses numerous high-tech firms. Various convention and exhibition centres, a cyber-city and green business centre have since joined the building.

Attractive & relaxed ambience

All Lemon Tree residences sell themselves as unstuffy, relaxed mid-scale hotels, no matter where they are. Hyderabad’s Lemon Tree Premier has 267 ‘smartly furnished rooms and suits’, including superior, deluxe and premier rooms, up to junior, executive and presidential suites. There is a pan-Asian restaurant, Indian restaurant, bars, cafés, conference facilities, fitness and spa.

With all the right ingredients, from location to facilities, the hotel was in a strong position to go from strength to strength, which is where HRS has proved to be valuable. “We enjoy the flexibility and the user-friendliness we get from HRS,” said Ausekar.

Amit Bhatia, Assistant Head of Revenue, went on to explain that if you use a “different platform, you are not able to view what the competition is offering". Though the specifics of the hotel are anonymised, with HRS, he was happy that, “we are able to view what competitor hotels are offering".
The upshot, said Bhatia, is that, “we’ve had a very positive experience with HRS". Moreover, he continued, “we have definitely seen an increase in the number of room nights received due to HRS".

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