Hotel Zeitgeist Vienna widens its reach and appeal thanks to HRS Marketplace
Text: Lois Hoyal FOTOS: Zeitgeist Vienna, iStock
Hotel Zeitgeist Vienna boasts a prime location in the heart of Vienna: a mere 300 metres from the Austrian capital’s central railway station and the underground station leading directly to the city centre. Small wonder then that guests flock to stay in the four-star hotel’s 254 rooms. And Zeitgeist Vienna’s charm, hospitality and comfort make sure that they keep on coming. The hotel also offers it own underground car park, e-charging stations and a 24-hour reception to ease a traveller’s journey, whether he or she is arriving by car, train or plane.
Thanks to HRS Marketplace the hotel has succeeded in drawing in even more corporate travellers and at the same time reducing costs. “This is chiefly because we no longer have to look for these contact people ourselves,” said Andreas Purtscher, the hotel’s general manager. Zeitgeist Vienna was one of the first hotels in Vienna to join HRS Marketplace in 2016. And by using HRS Marketplace, the hotel managed to grow sales by 40% the following year. The second year saw a further 20% increase.
Significantly, the business tool has enabled Zeitgeist Vienna to access corporate travellers and thereby increase the proportion of business guests to 76% of total guest numbers.“We saw good results from the very start,” said Purtscher. “The fact that you really can reach the key contact people makes the whole thing very effective.”
Purtscher praises how easy the HRS business tool is to operate, with its simple online login. “Employees get the hang of the process straight away because the system is intuitive. All employees were therefore directly on board.” Bookings are now sometimes made at the last minute to accommodate business guests but the hotel has adapted its processes to meet the growing demand, said Purtscher.