Background stories, interviews and inspirations – the think tank for your hotel

  • Sleep. Work. Play.

    For many years, the former Hotel Kröger had been languishing in torpor. Until former...

    go to article
  • Like a good book

    Where once Switzerland's largest brewery manufactured its beer, there now stands the B2...

    go to article
  • Magical moments

    Positive surprises are the key to standing out, being remembered and gaining guest...

    go to article
  • The brand builder

    Thomas Edelkamp was at home in corporate hospitality for decades, spending many years in...

    go to article
  • Stories that inspire

    With his small, refined bed and breakfast Mein.Lychen, Friedrich W. Niemann made it into...

    go to article
  • The story makes all the difference

    What can independent hotels do to position themselves successfully against chains? Geoff...

    go to article
  • Christoph’s day has 25hours

    Christoph Hoffmann was looking for a small hotel in the south of France or in

    go to article
  • Schweiger’s soul at the Baltic sea

    An actor as the face of a hotel? Til Schweiger is of course one of Germany’s best-known...

    go to article
  • The Max method

    Creative hotel manager on the one hand, passionate university lecturer on the other: Max...

    go to article