The MICE segment is one of the strongest growing markets in the hotel industry. Conferences and events often go hand in hand with hotel room nights: one in every three room nights is connected to the MICE market. However, booking behaviour in the MICE sector is changing significantly and standardised solutions are now in demand. With HRS Meetings Solutions, we ensure that MICE services can be processed online.
HRS Meetings Solutions – your ideal gateway to corporate MICE opportunities
From small seminars to product launches, HRS Meetings Solutions allows you direct access to MICE booking enquiries from prominent corporate clients. This is supported by co-operation with the world’s largest business travel agencies, and one-stop-shop integration into companies’ online booking tools.
The HRS conference portal uses a standardised online enquiry process to ensure that availability for events can be viewed at the click of a button. Offers can be compared immediately, provided that they are bookable for the selected date and there is sufficient room and conference facility capacity available. As soon as your hotel details meet a company’s criteria, they can specify further requirements and request an offer from you.
Efficient MICE marketing through process optimisation
Using HRS Meetings Solutions for the marketing of your conference offers you several advantages:
- Your distribution costs are very low, while the conversion rates (the ratio between page views and bookings) are very high. This is because the online RFP is limited to four hotels per enquiry.
- Instead of manually handling the details of the quotation requests, HRS Meetings Solutions searches the data using your hotel’s property management system. Your processing time is reduced, which means you save on resources and increase your efficiency by up to 40%.
- The HRS Hotel Service Portal manages your hotel data centrally, so you can always keep track of all enquiries and bookings.